The Meaning of ZENPUI


ZENPUI is an invitation to experience a life that allows us to connect with something greater than ourselves. It is composed of two words, ZEN + TEPUI, the first one, beyond the school of Buddhism, it speaks of reaching enlightenment through experience, for us humans, that means reaching happiness through the way we live and TEPUI is the name of the square mountains in the south of Venezuela and north of Brazil that in the dialect of the natives means “The House of the Gods.”

Photo by Maiquel Totcatt
Photo by Maiquel Torcatt


ZENPUI was born in a conversation with a close friend about what to name my brand. I was using my grandma's name, Aurora because she showed me one of the purest forms of love there is. That lead to invoking the feeling of being in the Tepui mountains in the south of Venezuela and north of Brazil. At some point in my life when I visited, it changed my life forever, leading me to a self-discovery journey, in which I eventually found metal smithing and design.

I did not want to appropriate the word Tepui for my brand, in the language of the natives, it means "The House of the Gods." We continued talking about what I experience when I create and that peace, center, interconnection that happens, can be described as finding my Zen. As I researched more about Zen buddishm, I really resonated with learning through experience, because I had realized that I needed to figure myself out through experiences and that it was in me to create a path that was truthful to my very essence. Since that day, ZENPUI is a way to inspire others to connect to their inner power, to connect with something greater that ourselves.

On the following video, I express the meaning and why I do what I do, enJOY!  Special appreciation for my friend Fernando, who edited my video and Vicente, who I had the conversation with.

Thank you for being here!

Anielis Raas

1 comment

  • Anielis gusto saludarte, excelente donde esta tu marca y los productos, me complace ver la línea de joyería y de ropa y el nuevo proyecto. No se si recuerdas mi nombre, soy el disennador de la identidad de Zenpui, pase para ver los anillos, estoy averiguando las tallas de mi esposa y la mía para pedirlos, supongo que pueden hacer el envio a Bolivia. Te mando todos los mejores deseos y éxitos, nos encanta tu trabajo.

    Eduardo Aguilera

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